{"id":12121,"date":"2020-10-06T11:10:00","date_gmt":"2020-10-06T09:10:00","guid":{"rendered":"https:\/\/testwp.money.sk\/novinky-a-tipy\/nezaradene\/seo-ako-nastroj-uspechu\/"},"modified":"2023-06-26T11:03:01","modified_gmt":"2023-06-26T09:03:01","slug":"seo-ako-nastroj-uspechu","status":"publish","type":"post","link":"https:\/\/www.money.sk\/novinky-a-tipy\/podnikanie\/seo-ako-nastroj-uspechu\/","title":{"rendered":"SEO ako n\u00e1stroj \u00faspechu"},"content":{"rendered":"<p>SEO je tu s nami u\u017e od 90t\u00fdch rokov minul\u00e9ho storo\u010dia. V nepravideln\u00fdch intervaloch (po prv\u00fdkr\u00e1t u\u017e p\u00e1r rokov po zalo\u017een\u00ed Google) sa opakuje vyhl\u00e1senie: \u201cSEO je m\u0155tve\u201d. To znamen\u00e1 len jednu vec, \u013eudia netu\u0161ia \u010do SEO bolo, je a bude. Jednalo sa, jedn\u00e1 a bude sa jedna\u0165 o optimaliz\u00e1ciu sledovate\u013enosti a to kdeko\u013evek. A je jedno, \u010di budeme optimalizova\u0165 v\u00fdsledky fulltextov\u00e9ho vyh\u013ead\u00e1va\u010da, telef\u00f3nneho zoznamu, hlasov\u00fdch asistentov alebo holografick\u00e9 vyh\u013ead\u00e1vanie, ktor\u00e9 zatia\u013e pozn\u00e1me sk\u00f4r zo sci-fi filmov. Pokia\u013e bud\u00fa \u013eudia h\u013eada\u0165, bude \u010do optimalizova\u0165 a SEO bude ma\u0165 v\u00fdznam &#8211; bude \u017eiv\u00e9.<\/p>\n<div class=\"info-box\">\n<p>\n<span class=\"fa fa-info\" aria-hidden=\"true\"><\/span>\n<\/p>\n<p><b>M\u00e1te u\u017e optimalizovan\u00e9 aj svoje \u00fa\u010dtovn\u00e9 a skladov\u00e9 procesy?<\/b><\/p>\n<p>Pozrite sa, <a href=\"https:\/\/www.money.sk\/e-shopy\/\">\u010do pre v\u00e1s dok\u00e1\u017ee Money S3<\/a> a nechajte si urobi\u0165 kr\u00e1tku uk\u00e1\u017eku.<\/p>\n<\/div>\n<h2 class=\"western\">SEO &#8211; reklama skoro zadarmo<\/h2>\n<p>Prv\u00e9, \u010do by sme mali vedie\u0165, je \u010do SEO re\u00e1lne rob\u00ed. Priv\u00e1dza na v\u00e1\u0161 web n\u00e1v\u0161tevn\u00edkov z vyh\u013ead\u00e1va\u010da, ktor\u00ed vyh\u013ead\u00e1vaj\u00fa konkr\u00e9tne slov\u00e1. A teda z toho vypl\u00fdva prv\u00e1 ot\u00e1zka, ktor\u00fa by si mal polo\u017ei\u0165 ka\u017ed\u00fd majite\u013e webu. S\u00fa pre m\u00f4j obchod a n\u00e1vratnos\u0165 invest\u00edcii d\u00f4le\u017eit\u00ed n\u00e1v\u0161tevn\u00edci z vyh\u013ead\u00e1va\u010dov? Pokia\u013e je odpove\u010f nie, SEO by bolo v takomto pr\u00edpade zbyto\u010dn\u00e9. Preto\u017ee SEO naozaj neurob\u00ed ni\u010d in\u00e9, ne\u017e \u017ee privedie \u013eud\u00ed na v\u00e1\u0161 web a pokia\u013e na va\u0161om webe nie je nejak\u00fd funk\u010dn\u00fd mechanizmus, ako im poskytn\u00fa\u0165 va\u0161e slu\u017eby a produkty, investujte rad\u0161ej do in\u00fdch n\u00e1strojov marketingu.\u202f<br \/>\nTak\u00fdchto pr\u00edpadov, ale nie je ve\u013ea. Najsk\u00f4r patr\u00edte medzi drviv\u00fa v\u00e4\u0161\u010d\u0161inu e-shopov, ktor\u00e9 SEO potrebuj\u00fa a ktor\u00e9 m\u00f4\u017eu z\u00edska\u0165 z vyh\u013ead\u00e1va\u010da k\u013eudne aj 50% n\u00e1v\u0161tevnosti.<\/p>\n<h2 class=\"western\">Ako m\u00f4\u017ee SEO pom\u00f4c\u0165 e-shopu<\/h2>\n<p>Ve\u013emi. Hlavne pokia\u013e je internet prim\u00e1rnym zdrojom va\u0161ich dopytov, \u010di objedn\u00e1vok. 131 mili\u00e1rd \u013eud\u00ed mesa\u010dne pou\u017e\u00edva vyh\u013ead\u00e1vanie na internete. Vyh\u013ead\u00e1vanie je z\u00e1kladn\u00e1 aktivita v online prostred\u00ed a aj na mobile. Ka\u017ed\u00e9 vyh\u013ead\u00e1vanie m\u00e1 svoje pravidl\u00e1, svoje postupy a vzory. Preto v\u0161etky webov\u00e9 str\u00e1nky m\u00f4\u017eu by\u0165 optimalizovan\u00e9 pre vyh\u013ead\u00e1vanie.<\/p>\n<h2 class=\"western\">\u010co je to SEO?<\/h2>\n<p>SEO je s\u00fabor techn\u00edk, ktor\u00e9 dohromady vytv\u00e1raj\u00fa strat\u00e9giu. S ich pomocou m\u00f4\u017eete optimalizova\u0165 v\u00e1\u0161 e-shop pre vyh\u013ead\u00e1va\u010de a vyskytova\u0165 sa tak vo v\u00fdsledkoch vyh\u013ead\u00e1vania \u010dastej\u0161ie a vy\u0161\u0161ie, \u010do m\u00e1 za n\u00e1sledo,k napr\u00edklad v\u00e4\u010d\u0161iu n\u00e1v\u0161tevnos\u0165, viac objedn\u00e1vok alebo lep\u0161iu vidite\u013enos\u0165 va\u0161ej zna\u010dky na internete. Teda <strong>ka\u017ed\u00e1<\/strong> met\u00f3da, ktor\u00e1 vedie ku zlep\u0161eniu n\u00e1v\u0161tevnosti\/objedn\u00e1vok z vyh\u013ead\u00e1va\u010da je <strong>funk\u010dn\u00e1<\/strong> SEO met\u00f3da.<br \/>\nPre 90% e-shopov\u202f je SEO nevyhnutn\u00fdm kan\u00e1lom akviz\u00edcie nov\u00fdch z\u00e1kazn\u00edkov. Bola by ale chyba si myslie\u0165, \u017ee je to n\u00e1stroj <strong>L E N<\/strong> na akviz\u00edciu z\u00e1kazn\u00edkov. SEO v\u00e1m taktie\u017e pom\u00f4\u017ee s obsahovou strat\u00e9giou, so \u0161trukt\u00farou webu, s obsahom soci\u00e1lnych sieti alebo reputa\u010dn\u00fdm managementom. Na v\u00fdsledky SEO nadv\u00e4zuj\u00fa \u010fal\u0161ie \u0161pecializ\u00e1cie a kan\u00e1ly online marketingu ako je copywriting, UX, PPC. U\u017e aj tento stru\u010dn\u00fd v\u00fdpis ukazuje, ako je SEO v celej online marketingovej strat\u00e9gii d\u00f4le\u017eit\u00e9.<\/p>\n<h2 class=\"western\">Ciele SEO<\/h2>\n<p>SEO je n\u00e1stroj online marketingu, a preto nem\u00e1 jednozna\u010dne definovan\u00fd cie\u013e. Ako n\u00e1stroj ho m\u00f4\u017eete pou\u017e\u00edva\u0165 r\u00f4znymi sp\u00f4sobmi. Op\u00e4\u0165 p\u00e1r pr\u00edkladov:<\/p>\n<ul>\n<li>Priv\u00e1dzanie n\u00e1v\u0161tevnosti <\/li>\n<li>Zn\u00ed\u017eenie miery odchodu zo str\u00e1nok <\/li>\n<li>Zn\u00ed\u017eenie n\u00e1kladov na z\u00e1kazn\u00edcku podporu<\/li>\n<li>Zlep\u0161enie vidite\u013enosti zna\u010dky na internete<\/li>\n<li>SERM (Search Engine <a href=\"http:\/\/www.searchenginewatch.com\/article\/2297428\/Online-Reputation-Management-ORM-A-Quick-Guide\">Reputation Management \u2013 Online Reputation Management<\/a>)<\/li>\n<li>Zv\u00fd\u0161enie konverzn\u00e9ho pomeru<\/li>\n<li>Zv\u00fd\u0161enie zisku<\/li>\n<li>\u2026 a ve\u013ea \u010fal\u0161ieho<\/li>\n<\/ul>\n<h2 class=\"western\">Met\u00f3dy SEO<\/h2>\n<p>SEO je ka\u017ed\u00e1 met\u00f3da, ktor\u00e1 n\u00e1m pom\u00e1ha zlep\u0161ova\u0165 vidite\u013enos\u0165 vo vyh\u013ead\u00e1va\u010doch a napom\u00e1ha cie\u013eu, ktor\u00fd sme si pre n\u00e1\u0161 n\u00e1stroj \u2013 SEO \u2013 vybrali. Pokia\u013e by sa chcel obmedzova\u0165 len na vyh\u013ead\u00e1va\u010de typu Zoznam a Google, m\u00f4\u017eu to by\u0165, napr\u00edklad tieto metriky (\u00fadaje vych\u00e1dzaj\u00fa z mojich sk\u00fasenost\u00ed a pr\u00e1ce pre mojich klientov vzh\u013eadom na korel\u00e1cie v \u0161t\u00fadii <a href=\"https:\/\/blog.bloxxter.cz\/jake-faktory-hodnoceni-stranek-dle-mozu-rok-2013\/\">Search Engine Ranking Factors<\/a>). Pochopite\u013ene sa jedn\u00e1 o zjednodu\u0161en\u00e9 zn\u00e1zornenie t\u00fdch najd\u00f4le\u017eitej\u0161\u00edch faktorov zo stoviek existuj\u00facich.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.money.sk\/novinky-a-tipy\/wp-content\/uploads\/sites\/2\/2023\/05\/metody-seo-sk.png\" alt=\"\" width=\"568\" height=\"auto\" class=\"aligncenter size-full wp-image-86088\" \/><\/p>\n<h2 class=\"western\">Metriky hodnotenia SEO<\/h2>\n<p>Medzi SEO met\u00f3dy patr\u00ed teda v\u0161etko, \u010do m\u00f4\u017ee vylep\u0161i\u0165 hodnotenia, pod\u013ea ktor\u00fdch vyh\u013ead\u00e1va\u010de hodnotia weby. Z\u00e1rove\u0148 to ale nemus\u00ed by\u0165 <a href=\"https:\/\/www.lupa.cz\/clanky\/seo-a-praseo\/\">PraSEO<\/a>, teda podvodn\u00e9 SEO techniky tzv. SEO pre SEO. V\u017edy sa dr\u017ete t\u00fdchto troch odpor\u00fa\u010dan\u00ed:<\/p>\n<ul>\n<li>Nerobte ni\u010d, \u010do by ste na va\u0161om webe neurobili, keby neexistovali internetov\u00e9 vyh\u013ead\u00e1va\u010de.<\/li>\n<li>Nerobte ni\u010d, pri \u010dom by v\u00e1m vadilo, \u017ee o tom vie va\u0161a konkurencia.<\/li>\n<li>Nezab\u00fadajte na to, \u017ee dobr\u00e9 v\u00fdsledky SEO si mus\u00edte zasl\u00fa\u017ei\u0165. Pokia\u013e by sme to previedli na poz\u00edcie vo vyh\u013ead\u00e1va\u010doch, p\u00fdtajte sa sami seba: \u201eNaozaj si zasl\u00fa\u017eime, aby bol n\u00e1\u0161 web pri tomto k\u013e\u00fa\u010dovom slove na popredn\u00fdch prie\u010dkach? Sme lep\u0161\u00ed ako konkurencia?\u201c<\/li>\n<\/ul>\n<h2 class=\"western\">Ako na SEO?<\/h2>\n<h3 class=\"western\">\u010co od za\u010diatku mus\u00edte vedie\u0165<\/h3>\n<p>Pokia\u013e si zvol\u00edte dobr\u00e9ho SEO \u0161pecialistu alebo agent\u00faru, mali by v\u00e1m polo\u017ei\u0165 niektor\u00e9 z t\u00fdchto ot\u00e1zok. Pravdupovediac, pre v\u00e1s s\u00fa to z\u00e1kladne inform\u00e1cie pre va\u0161e podnikanie. Tak\u017ee si pripravte odpovede na tieto ot\u00e1zky:<\/p>\n<ol>\n<li>\u010co je cie\u013eom v\u00e1\u0161ho webu?<\/li>\n<li>\u010co m\u00f4\u017eete\/chcete mera\u0165 na va\u0161om webe ako konverziu?<\/li>\n<li>Kto je va\u0161a cie\u013eov\u00e1 skupina?<\/li>\n<li>Kto je va\u0161a konkurencia?<\/li>\n<li>\u010co rob\u00edte lep\u0161ie ne\u017e konkurencia, a \u010do naopak hor\u0161ie?<\/li>\n<li>Ko\u013eko \u010dasu mesa\u010dne m\u00f4\u017eete venova\u0165 rozvoju webu?<\/li>\n<\/ol>\n<h3 class=\"western\">Z\u00e1kladom je dobr\u00e1 strat\u00e9gie<\/h3>\n<p>Strat\u00e9gia je bojov\u00fd pl\u00e1n. Va\u0161e SEO nem\u00f4\u017ee fungova\u0165 ako chaotick\u00fd s\u00fabor techn\u00edk. Nem\u00f4\u017eete chaoticky vysiela\u0165 \u201evojakov\u201c a d\u00fafa\u0165, \u017ee uspej\u00fa. Najhor\u0161ia strat\u00e9gia je zalo\u017een\u00e1 na pocitoch, nie na excelentnom know-how a d\u00e1tach, teda nesta\u010d\u00ed v\u00e1m vedie\u0165, \u017ee potrebujeme kupova\u0165 odkazy alebo sa registrova\u0165 do katal\u00f3gov a p\u00edsa\u0165 \u010dl\u00e1nky. Mus\u00edte vedie\u0165 <strong>kedy<\/strong>, <strong>kde<\/strong> a <strong>\u010do<\/strong>. K tomu pr\u00e1ve sl\u00fa\u017ei SEO strat\u00e9gia. SEO strat\u00e9gia je zalo\u017een\u00e1 na v\u00fdsledkoch anal\u00fdz, \u0161tatistk\u00e1ch n\u00e1v\u0161tevnosti, u\u017e\u00edvate\u013esk\u00fdch prieskumoch a vhodne zvolen\u00fdch SEO techn\u00edk. In\u00fdmi slovami, strat\u00e9gia v\u00e1m povie, ak\u00fa techniku kedy pou\u017ei\u0165 a ak\u00fdm sp\u00f4sobom tak, aby ste dosiahli maxim\u00e1lny \u00faspech.<\/p>\n<h2 class=\"western\">Z\u00e1kladn\u00e9 SEO anal\u00fdzy<\/h2>\n<ul>\n<li><strong>Anal\u00fdza on-page faktorov<\/strong> &#8211; odhal\u00ed v\u0161etky obsahov\u00e9 a technick\u00e9 probl\u00e9my na webe. Probl\u00e9my s index\u00e1ciou, presmerovan\u00edm, duplicitou alebo r\u00fdchlos\u0165ou a bezpe\u010dnos\u0165ou.<\/li>\n<li><strong>Klasifika\u010dn\u00e1 anal\u00fdza k\u013e\u00fa\u010dov\u00fdch slov<\/strong> &#8211; zis\u0165uje, \u010do \u013eudia h\u013eadaj\u00fa a ak\u00fdm sp\u00f4sobom, ukazuje pr\u00edle\u017eitosti pre roz\u0161\u00edrenie obsahu a zis\u0165uje, ktor\u00e9 fr\u00e1zy pokryt\u00e9 m\u00e1te a ktor\u00e9 nie.<\/li>\n<li><strong>N\u00e1vrh informa\u010dnej architekt\u00fary<\/strong> &#8211; na z\u00e1klade anal\u00fdzy k\u013e\u00fa\u010dov\u00fdch slov navrhuje ide\u00e1lnu \u0161trukt\u00faru webu<\/li>\n<li><strong>Obsahov\u00e1 strat\u00e9gia<\/strong> &#8211; odpor\u00fa\u010da ide\u00e1lne rozlo\u017eenie a pr\u00e1cu s obsahom na webe aj mimo neho (soci\u00e1lne siete, online PR, linkbuilding) pom\u00e1ha definova\u0165 cie\u013eov\u00e9 skupiny, tonalitu webu a pers\u00f3ny.<\/li>\n<li><strong>Linkbuildingov\u00e9 strat\u00e9gie<\/strong> &#8211; vytv\u00e1ra pl\u00e1n na z\u00edskavanie, \u010do najhodnotnej\u0161\u00edch a najdlhodobej\u0161\u00edch odkazov na v\u00e1\u0161 web.<\/li>\n<\/ul>\n<p>V\u0161etky tieto anal\u00fdzy v\u00e1m pom\u00f4\u017eu ur\u010di\u0165 smer v\u00e1\u0161ho webu tak, aby ste z\u00edskali maximum relevantnej n\u00e1v\u0161tevnosti z vyh\u013ead\u00e1va\u010da a n\u00e1vratnos\u0165 va\u0161ich invest\u00edcii bola zaisten\u00e1.<\/p>\n<h2 class=\"western\">N\u00e1vratnos\u0165 SEO<\/h2>\n<p>SEO na rozdiel od in\u00fdch \u201er\u00fdchlych\u201c kan\u00e1lov online met\u00f3d je dlhodob\u00e1 met\u00f3da. M\u00e1 v\u00e4\u010d\u0161ie vstupn\u00e9 n\u00e1klady, ktor\u00e9 sa v\u00e1m za\u010dn\u00fa vraca\u0165 a\u017e \u010dasom a to najsk\u00f4r za nieko\u013eko mesiacov a\u017e rokov. Je to nie\u010do ako automobil. K\u00fapi\u0165 auto je pomerne n\u00e1kladne, a rovnako tak v\u00e1s \u010dakaj\u00fa aj priebe\u017en\u00e9 n\u00e1klady na \u00fadr\u017ebu. Podobn\u00e9 je to aj v SEO. Prv\u00e9 v\u00fdsledky SEO aktiv\u00edt uvid\u00edte za p\u00e1r mesiacov \u2013 cca 3 mesiace a v\u00e4\u010d\u0161ie v\u00fdsledky tak za pol roka. S n\u00e1vratnos\u0165ou v\u0161etk\u00fdch invest\u00edcii po\u010d\u00edtajte tak za rok a viac. Potom u\u017e viac menej zbierate plody svojej pr\u00e1ce. Nesmieme taktie\u017e zabudn\u00fa\u0165 spomen\u00fa\u0165 najv\u00e4\u010d\u0161ie v\u00fdhody SEO. Neplat\u00edte za ka\u017ed\u00fd preklik ako je to napr\u00edklad u PPC rekl\u00e1m (Google Ads, Sklik, Facebook alebo inzer\u00e1ty v obsahovej sieti).  Akon\u00e1hle raz SEO spr\u00e1vne nastav\u00edte a svoju poz\u00edciu na trhu si udr\u017e\u00edte, bude v\u00e1m chodi\u0165 mno\u017estvo n\u00e1v\u0161tev bez obmedzenia a platby za kliknutia. Jednoducho \u2013 len tak. Ako auto, o ktor\u00e9 sa dobre star\u00e1te a optimalizovan\u00fd web v\u00e1m bude \u010falej robi\u0165 len rados\u0165.<\/p>\n<h2 class=\"western\">Naj\u010dastej\u0161ie chyby v SEO pri e-shopoch<\/h2>\n<p>V SEO, rovnako ako v in\u00fdch odboroch, sa na weboch \u010dasto opakuj\u00fa rovnak\u00e9 chyby. Pokia\u013e sa na nich zameriate a vyrie\u0161ite ich prednostne, pravdepodobne nebud\u00fa existova\u0165 \u017eiadne z\u00e1sadn\u00e9 prek\u00e1\u017eky v \u00faspechu optimaliz\u00e1cie pre vyh\u013ead\u00e1va\u010de. Nasleduj\u00faci zoznam t\u00fdchto ch\u00fdb (a hlavne ich rie\u0161enie) v\u00e1m pom\u00f4\u017ee ako poradca v SEO pre ka\u017ed\u00fd existuj\u00faci alebo bud\u00faci web.<\/p>\n<h3 class=\"western\">Zl\u00e1 alebo nedostato\u010dn\u00e1 index\u00e1cia<\/h3>\n<p>Index\u00e1cia je proces, pomocou ktor\u00e9ho si vyh\u013ead\u00e1va\u010d uklad\u00e1 do svojej pam\u00e4ti inform\u00e1cie, ktor\u00e9 na webov\u00fdch str\u00e1nkach pre\u0148 zozbierali \u0161pecializovan\u00e9 programy, ktor\u00fdm sa tak hovor\u00ed roboti \u2013 crawleri. Roboti sa sna\u017eia stiahnu\u0165 v\u0161etok obsah str\u00e1nok a vyh\u013ead\u00e1va\u010d sa ich n\u00e1sledne sna\u017e\u00ed ulo\u017ei\u0165 do indexu \u2013 do svojej datab\u00e1zy. Behom tohto procesu, ale m\u00f4\u017ee d\u00f4js\u0165 k nieko\u013ek\u00fdm technick\u00fdm prek\u00e1\u017ekam, v\u010faka ktor\u00fdm robot, bu\u010f nespr\u00e1vne stiahne str\u00e1nku, alebo ju vyh\u013ead\u00e1va\u010d neulo\u017e\u00ed cel\u00fa do svojho indexu.<\/p>\n<h3 class=\"western\">Probl\u00e9my crawlingu a index\u00e1cie<\/h3>\n<p>Naj\u010dastej\u0161ie  prek\u00e1\u017eky robotov a index\u00e1cie s\u00fa nasleduj\u00face:<\/p>\n<ul>\n<li>Textov\u00fd obsah str\u00e1nky je vypisovan\u00fd technol\u00f3giou, s ktorou si vyh\u013ead\u00e1va\u010de nedok\u00e1\u017eu poradi\u0165 a pre\u010d\u00edta\u0165 ju (napr. v\u00e4\u010d\u0161ina JavaScriptu, Flast, text v obr\u00e1zkoch, zaheslovan\u00e9 str\u00e1nky, text zobrazovan\u00fd na z\u00e1klade cookies at\u010f.)<\/li>\n<li>Str\u00e1nka reaguje ve\u013emi pomaly a nestihne vyp\u00edsa\u0165 obsah, ne\u017e to robot vyh\u013ead\u00e1va\u010da \u201evzd\u00e1\u201c.<\/li>\n<li>Roboti vyh\u013ead\u00e1va\u010da maj\u00fa zak\u00e1zan\u00fd pr\u00edstup na str\u00e1nky \u2013 \u010di u\u017e formou nejakej zaheslovanej sekcie alebo z\u00e1kazom pr\u00edstupu v robots.txt, pomocou meta zna\u010dky robots alebo  pomocou pokynu xrobots v http hlavi\u010dke.<\/li>\n<li>Str\u00e1nky s\u00fa duplicitn\u00e9 alebo ve\u013emi podobn\u00e9. Obsah va\u0161ej str\u00e1nky je dostupn\u00fd aj na inej URL, vyh\u013ead\u00e1va\u010d nem\u00e1 d\u00f4vod indexova\u0165 duplicitn\u00fd obsah.<\/li>\n<li>St\u00e1nky s\u00fa penalizovan\u00e9 vyh\u013ead\u00e1va\u010dom. Pokia\u013e trvalo a opakovane poru\u0161ujete odpor\u00fa\u010dania dan\u00e9ho vyh\u013ead\u00e1va\u010dom v jeho n\u00e1povede, m\u00f4\u017eu v\u00e1s vyh\u013ead\u00e1va\u010de penalizova\u0165 a d\u00f4sledkom takejto penaliz\u00e1cie m\u00f4\u017ee by\u0165 aj vyradenie z indexu. <\/li>\n<li>Na str\u00e1nku sa vyh\u013ead\u00e1va\u010d nedostane kv\u00f4li nevhodnej \u0161trukt\u00fare str\u00e1nky a jeho nedostato\u010dnej pr\u00e1ci s intern\u00fdmi a extern\u00fdmi odkazmi. Teda na str\u00e1nku neved\u00fa odkazy z akejko\u013evek inej zindexovanej str\u00e1nky.<\/li>\n<\/ul>\n<h3 class=\"western\">Jak over\u00edme index\u00e1ciu vo vyh\u013ead\u00e1va\u010doch<\/h3>\n<p>Ko\u013eko str\u00e1nok n\u00e1\u0161ho webu vyh\u013ead\u00e1va\u010d indexuje over\u00edme pomocou oper\u00e1tora site:. Oper\u00e1tory s\u00fa slov\u00e1 zakon\u010den\u00e9 dvojbodkou, ktor\u00fa v r\u00f4znych kombin\u00e1ci\u00e1ch m\u00f4\u017eeme p\u00edsa\u0165 do vyh\u013ead\u00e1vaj\u00faceho pol\u00ed\u010dka a spres\u0148ujeme t\u00edm vyh\u013ead\u00e1vanie a m\u00f4\u017eeme z\u00edska\u0165 d\u00f4le\u017eit\u00e9 inform\u00e1cie o na\u0161om webe. Pre kontrolu index\u00e1cie pou\u017e\u00edvame oper\u00e1tor site:. Sytaxe je site:va\u0161edom\u00e9na.cz napr\u00edklad pre kontrolu webu Mall.sk pou\u017eijeme site:mall.cz. tento oper\u00e1tor funguje ako pri vyh\u013ead\u00e1va\u010di Google, tak aj pri vyh\u013ead\u00e1va\u010di Zoznam. Na z\u00e1klade tohto oper\u00e1tora v\u00e1m vyh\u013ead\u00e1va\u010de vyp\u00ed\u0161u zindexovan\u00e9 st\u00e1nky na webe od najlep\u0161ie hodnoten\u00fdch a vyp\u00ed\u0161u v\u00e1m aj \u010d\u00edslo, teda po\u010det v\u0161etk\u00fdch zindexovan\u00fdch str\u00e1nok.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.money.sk\/novinky-a-tipy\/wp-content\/uploads\/sites\/2\/2023\/05\/jak-overime-indexaciu.png\" alt=\"\" width=\"759\" height=\"auto\" class=\"aligncenter size-full wp-image-86089\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.money.sk\/novinky-a-tipy\/wp-content\/uploads\/sites\/2\/2023\/05\/jak-overime-indexaciu-2.png\" alt=\"\" width=\"737\" height=\"auto\" class=\"aligncenter size-full wp-image-86091\" \/><\/p>\n<p>Na vy\u0161\u0161ie spom\u00ednanej uk\u00e1\u017eke vid\u00edme, \u017ee Google tieto inform\u00e1cie vypisuje hore a Zoznam zase dole. V tomto  vybranom pr\u00edpade je aj pekne vidie\u0165 ako jednoduch\u00fdm dotazom do vyh\u013ead\u00e1va\u010da zist\u00edme probl\u00e9m v index\u00e1cii. Zoznam indexuje Mall.cz 877 120 URL a Google len 413 000, \u010do je viac ne\u017e o polovicu menej. Signalizuje to nejak\u00fd probl\u00e9m. Bu\u010f Zoznam indexuje ve\u013ea zbyto\u010dn\u00fdch str\u00e1nok alebo Google neindexuje ve\u013ek\u00e9 mno\u017estvo str\u00e1nok.<\/p>\n<h3 class=\"western\">Rie\u0161enie nedostato\u010dnej index\u00e1cie<\/h3>\n<p>Za nedostato\u010dnou index\u00e1ciou v\u017edy stoj\u00ed niektor\u00ed z probl\u00e9mov, ktor\u00e9 som zhrnul v kapitole Probl\u00e9my crawlingu a index\u00e1cie. Teraz sta\u010d\u00ed prejs\u0165 postupne jednotliv\u00e9 pr\u00ed\u010diny a odhali\u0165, ktor\u00e1 z nich plat\u00ed pre v\u00e1\u0161 web a pou\u017ei\u0165 adekv\u00e1tne rie\u0161enie. Teraz sa pozrieme na rie\u0161enie naj\u010dastej\u0161\u00edch pr\u00ed\u010din.<\/p>\n<h4 class=\"western\">Nevhodn\u00e1 technol\u00f3gia<\/h4>\n<p>Vypnite si JavaScript (podporu Flash aj.) v prehliada\u010di a sk\u00faste si prejs\u0165 v\u00e1\u0161 web, pokia\u013e uvid\u00edte nie\u010do ako je toto:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.money.sk\/novinky-a-tipy\/wp-content\/uploads\/sites\/2\/2023\/05\/nevhodna-technologia.png\" alt=\"\" width=\"876\" height=\"auto\" class=\"aligncenter size-full wp-image-86092\" \/><\/p>\n<p>Pravdepodobne ste narazili na pr\u00ed\u010dinu probl\u00e9mu v index\u00e1cii. V tomto pr\u00edpade sa jedn\u00e1 o probl\u00e9m v technickom rie\u0161en\u00ed, kedy web pomocou JavaScriptu vypisuje aj obsah a URL \u010fal\u0161\u00edch str\u00e1nok. Rie\u0161enie je prep\u00edsa\u0165 \u0161abl\u00f3nu v\u00e1\u0161ho webu tak, aby aj bez JavaScriptu bol web pou\u017eite\u013en\u00fd a t\u00fdm p\u00e1dom priechodn\u00fd pre vyh\u013ead\u00e1va\u010de. Vypnut\u00edm JavaScriptu sa nesmie z v\u00e1\u0161ho webu sta\u0165 nepou\u017eite\u013en\u00fd pah\u00fd\u013e.<\/p>\n<h4 class=\"western\">Duplicity na webe<\/h4>\n<p>S odhalen\u00edm duplic\u00edt v\u00e1m pom\u00f4\u017ee n\u00e1stroj Google Search Console. Rovnako ako Google Analytics je \u00faplne zadarmo a ako diagnostick\u00fd n\u00e1stroj z poh\u013eadu Google je ve\u013emi cenn\u00fdm pomocn\u00edkom pri odha\u013eovan\u00ed duplic\u00edt.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.money.sk\/novinky-a-tipy\/wp-content\/uploads\/sites\/2\/2023\/05\/duplicity-na-webe.png\" alt=\"\" width=\"927\" height=\"auto\" class=\"aligncenter size-full wp-image-86093\" \/><\/p>\n<p>V reporte, ktor\u00fd vid\u00edte na screenshote sa m\u00f4\u017eete dozvedie\u0165 o str\u00e1nkach, ktor\u00e1 maj\u00fa duplicitn\u00e9 titulky a meta description. T\u00fdmto m\u00f4\u017eete odhali\u0165 mno\u017estvo duplic\u00edt. Podobn\u00fdm sp\u00f4sobom m\u00f4\u017eete pou\u017ei\u0165 aj \u010fal\u0161\u00ed n\u00e1stroj ako Screaming Frog, Xenu alebo SEO toolkit.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.money.sk\/novinky-a-tipy\/wp-content\/uploads\/sites\/2\/2023\/05\/duplicity-na-webe-2.png\" alt=\"\" width=\"1024\" height=\"auto\" class=\"aligncenter size-full wp-image-86094\" \/><\/p>\n<p>Rie\u0161enie duplic\u00edt m\u00e1 2 varianty:<\/p>\n<ol>\n<li>1.\tDuplicitn\u00e9 str\u00e1nky nepotrebujete zachova\u0165 \u2013 duplicitn\u00e9 URL je potreba presmerova\u0165 pomocou k\u00f3du 301. Toto m\u00f4\u017eete zariadi\u0165 sami pomocou \u00fapravy s\u00faboru .htaccess priamo na servery alebo pomocou PHP hlavi\u010dky. Niektor\u00e9 redak\u010dn\u00e9 syst\u00e9my maj\u00fa t\u00fato funk\u010dnos\u0165 priamo zabudovan\u00fa u\u017e v sebe. Pokia\u013e si neviete rady poproste v\u00e1\u0161ho v\u00fdvoj\u00e1ra.<\/li>\n<li>2.\tDuplicitn\u00e9 str\u00e1nky s\u00fa d\u00f4le\u017eit\u00e9 pre n\u00e1v\u0161tevn\u00edkov \u2013 str\u00e1nku zak\u00e1\u017eeme k index\u00e1cii pomocou meta zna\u010dky robot v zdrojovom k\u00f3de str\u00e1nky:\n<pre>&lt;meta name=\"robots\" content=\"noindex, nofollow\"&gt;<\/pre>\n<p> Taktie\u017e m\u00f4\u017eete pomocou z\u00e1kazu prech\u00e1dzania v robots.txt. pozor nato, \u017ee pri pr\u00edkaze robots.txt nezakazuje index\u00e1ciu.<\/p>\n<pre>User-agent: *<br>Disallow: \/url-duplicitni-stranky\/<\/pre>\n<\/li>\n<\/ol>\n<h4 class=\"western\">Nevhodn\u00e9 rie\u0161en\u00e1 filtr\u00e1cia<\/h4>\n<p>Filtre umo\u017e\u0148uj\u00fa \u0161pecifick\u00e9 triedenia kateg\u00f3ri\u00ed a str\u00e1nky vzniknut\u00e9 filtr\u00e1ciou s\u00fa skvel\u00e9 vstupn\u00e9 str\u00e1nky hlavne pre long-tailov\u00e9 fr\u00e1zy. Nevhodn\u00e9 technick\u00e9 rie\u0161enie \u2013 hlavne pri e-shopoch \u2013 v\u0161ak sp\u00f4sobilo, \u017ee tieto cenn\u00e9 vstupn\u00e9 str\u00e1nky nie s\u00fa indexovan\u00e9.<\/p>\n<p>Typick\u00fdm z\u00e1stupcom nevhodne rie\u0161en\u00e9ho filtrovania s\u00fa napr\u00edklad zn\u00e1me weby ako je Alza alebo Mall. Str\u00e1nky vzniknut\u00e9 filtr\u00e1ciou maj\u00fa URL ako napr\u00edklad pre LED telev\u00edzor Samsung <a href=\"https:\/\/www.mall.cz\/televizory\">https:\/\/www.mall.cz\/televizory<\/a> a <a href=\"https:\/\/www.alza.cz\/televize\/18849604.htm#f&#038;cst=0&#038;pg=1&#038;prod=1299&#038;sc=600\">https:\/\/www.alza.cz\/televize\/18849604.htm#f&#038;cst=0&#038;pg=1&#038;prod=1299&#038;sc=600<\/a>. \u010co si vyh\u013ead\u00e1va\u010de o t\u00fdchto URL myslia, ukazuje nasleduj\u00faci screenshot:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.money.sk\/novinky-a-tipy\/wp-content\/uploads\/sites\/2\/2023\/05\/nevhodne-riesena-filtracia.png\" alt=\"\" width=\"736\" height=\"auto\" class=\"aligncenter size-full wp-image-86095\" \/><\/p>\n<p>Pre spr\u00e1vnu tvorbu filtr\u00e1cie z technickej str\u00e1nky SEO je potrebn\u00e9 sp\u013a\u0148a\u0165 nasleduj\u00face podmienky:<\/p>\n<ol>\n<li>Odkaz na str\u00e1nky vzniknut\u00fa filtr\u00e1ciou musia by\u0165 v zdrojovom k\u00f3de str\u00e1nky a to aj pri vypnutom JavaSripte.<\/li>\n<li>V\u0161etky varianty filtrov musia fungova\u0165 aj pri vypnutom JavaScripte.<\/li>\n<li>Str\u00e1nky vzniknut\u00e9 filtr\u00e1ciou musia ma\u0165 unik\u00e1tne URP (ktor\u00e1 nesie obsahova\u0165 #). <\/li>\n<li>Str\u00e1nky vzniknut\u00e9 filtr\u00e1ciou musia ma\u0165 unik\u00e1tny obsah a to hlavne titulky, meta description, nadpis a \u00favodn\u00fd text.<\/li>\n<\/ol>\n<p>Uk\u00e1\u017eku takejto filtr\u00e1cie n\u00e1jdete napr\u00edklad na Glami.sk:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.money.sk\/novinky-a-tipy\/wp-content\/uploads\/sites\/2\/2023\/05\/ukazka-filtracie.png\" alt=\"\" width=\"1024\" height=\"auto\" class=\"aligncenter size-full wp-image-86096\" \/><\/p>\n<h2 class=\"western\">Na \u010do si da\u0165 pozor?<\/h4>\n<p>Pokia\u013e chcete podnika\u0165 na internete, SEO bude v\u017edy jeden z najd\u00f4le\u017eitej\u0161\u00edch kan\u00e1lov a vy\u0161\u0161ie spom\u00ednan\u00e9 chyby m\u00f4\u017eu blokova\u0165 cenn\u00fa n\u00e1v\u0161tevnos\u0165 a potenci\u00e1lnych z\u00e1kazn\u00edkov. Odpor\u00fa\u010dam t\u00fato problematiku nepodce\u0148ova\u0165 a pri ka\u017edej tvorbe webe aj akejko\u013evek marketingovej strat\u00e9gie ma\u0165 poruke \u0161pecialistu na SEO.<\/p>\n<p><strong>Autor:<\/strong><\/p>\n<p>Pavol Ungr \u2013 konzultant online marketingu a SEO. \u00daspe\u0161n\u00e9 \u0161kol\u00ed, predn\u00e1\u0161a a publikuje o online marketingu, ktor\u00fd je jeho l\u00e1skou. Pr\u00ed\u010fte sa nau\u010di\u0165 SEO pr\u00e1ve od neho na jeho \u0161kolenia (odkaz <a href=\"https:\/\/www.pavelungr.cz\/skoleni\/\">https:\/\/www.pavelungr.cz\/skoleni\/<\/a>)<\/p>\n<p><strong>Web:<\/strong> <a href=\"https:\/\/www.pavelungr.cz\/\">https:\/\/www.pavelungr.cz\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO je tu s nami u\u017e od 90t\u00fdch rokov minul\u00e9ho storo\u010dia. V nepravideln\u00fdch intervaloch (po prv\u00fdkr\u00e1t u\u017e p\u00e1r rokov po zalo\u017een\u00ed Google) sa opakuje vyhl\u00e1senie: &#8230;<\/p>\n","protected":false},"author":2,"featured_media":12131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[313,5],"tags":[774,777,776],"class_list":["post-12121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-podnikanie","tag-online-marketing","tag-optimalizacia","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/12121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/comments?post=12121"}],"version-history":[{"count":1,"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/12121\/revisions"}],"predecessor-version":[{"id":12130,"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/12121\/revisions\/12130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/media\/12131"}],"wp:attachment":[{"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/media?parent=12121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/categories?post=12121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/tags?post=12121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}