{"id":12143,"date":"2020-10-06T11:18:08","date_gmt":"2020-10-06T09:18:08","guid":{"rendered":"https:\/\/testwp.money.sk\/novinky-a-tipy\/nezaradene\/doprava-a-logistika-e-shopu\/"},"modified":"2023-06-26T11:03:02","modified_gmt":"2023-06-26T09:03:02","slug":"doprava-a-logistika-e-shopu","status":"publish","type":"post","link":"https:\/\/www.money.sk\/novinky-a-tipy\/podnikanie\/doprava-a-logistika-e-shopu\/","title":{"rendered":"Doprava a logistika e-shopu"},"content":{"rendered":"<h2 class=\"western\">Druhy dopravy na e-shope<\/h2>\n<p>Medzi z\u00e1kladn\u00e9 druhy dopravy a vyzdvihnutia tovaru z e-shopu patria:<\/p>\n<ul>\n<li>Doru\u010denie kuri\u00e9rom na adresu<\/li>\n<li>Doru\u010denie na po\u0161tu<\/li>\n<li>Doru\u010denie na v\u00fddajn\u00e9 miesta<\/li>\n<li>Doru\u010denie do automatizovan\u00fdch v\u00fddajn\u00fdch boxov<\/li>\n<li>Osobn\u00fd odber na predajni<\/li>\n<\/ul>\n<p>U\u017e tradi\u010dne sa e-commerce sp\u00e1ja s <strong>doru\u010dovan\u00edm tovaru kuri\u00e9rom \u201ea\u017e do domu\u201c (home-delivery, res. doru\u010denie na adresu)<\/strong>, pri\u010dom tento sp\u00f4sob dopravy z\u00e1sielky je e\u0161te st\u00e1le vo\u013ebou \u010d\u00edslo 1 pre v\u00e4\u010d\u0161inu z\u00e1kazn\u00edkov. Predstavuje pohodln\u00fd sp\u00f4sob, kedy tovar pr\u00edde za z\u00e1kazn\u00edkom. Aj tu sa v\u0161ak zvy\u0161uj\u00fa n\u00e1roky a o\u010dak\u00e1vania a klienti nie s\u00fa ochotn\u00ed \u010daka\u0165 vopred neur\u010den\u00fd \u010das na kuri\u00e9ra \u2013 oblig\u00e1tna inform\u00e1cia len o dni doru\u010denia zni\u017euje mieru spokojnosti oproti konkr\u00e9tne vymedzen\u00e9mu \u010dasov\u00e9mu slotu, ktor\u00fd si v ide\u00e1lnom pr\u00edpade mohli z\u00e1kazn\u00edci sami zvoli\u0165 z viacer\u00fdch pon\u00faknut\u00fdch mo\u017enost\u00ed. Zauj\u00edmavou mo\u017enos\u0165ou je aj ponuka ve\u010dern\u00e9ho doru\u010dovania.<\/p>\n<p>Prv\u00fa prie\u010dku popularity v\u0161ak v s\u00fa\u010dasnosti st\u00e1le viac atakuje preferencia <strong>doru\u010denia na v\u00fddajn\u00e9 miesta s osobn\u00fdm odberom<\/strong>. Spolo\u010dnos\u0165 Z\u00e1sielkov\u0148a, ktor\u00e1 sa na trhu profiluje ako expert na v\u00fddajn\u00e9 miesta, uv\u00e1dza, \u017ee <em>\u201ev aktu\u00e1lnych prieskumoch z\u00e1kazn\u00edci vy\u017eaduj\u00fa maxim\u00e1lnu flexibilitu a prisp\u00f4sobenie konkr\u00e9tnej situ\u00e1cii v kontexte pracovn\u00fdch a s\u00fakromn\u00fdch povinnost\u00ed.\u201d<\/em> Flexibilita \u010dasu a miesta je teda k\u013e\u00fa\u010dov\u00e1 a rozhodnutie z\u00e1kazn\u00edka berie do \u00favahy vzdialenos\u0165 v\u00fddajn\u00e9ho miesta od svojej pr\u00e1ce, bydliska, \u010di \u0161koly, ktor\u00fa nav\u0161tevuj\u00fa jeho deti, ako aj ponuku otv\u00e1rac\u00edch hod\u00edn. D\u00f4le\u017eit\u00e1 je aj sie\u0165 v\u00fddajn\u00fdch miest. Napr\u00edklad Z\u00e1sielkov\u0148a ich pon\u00faka na slovenskom trhu viac ako 900 a v susednom \u010cesku vy\u0161e 3 000. Jej princ\u00edp je zalo\u017een\u00fd na spolupr\u00e1ci s r\u00f4znymi prev\u00e1dzkami, ktor\u00e9 popri svojej be\u017enej \u010dinnosti umo\u017enia vyzdvihnutie (a z\u00e1rove\u0148 i prijatie) bal\u00edka pre z\u00e1kazn\u00edka. Po svoj tovar si tak m\u00f4\u017ee pr\u00eds\u0165 napr\u00edklad do kvetin\u00e1rstva, kaviarne, predajne \u0161portov\u00fdch potrieb, \u010di trafiky. Tzv. \u201etripple win\u201c syst\u00e9m Z\u00e1sielkovne je postaven\u00fd na spokojnosti z\u00e1kazn\u00edka, ktor\u00fd si svoj tovar z e-shopu vyzdvihne na mieste a v \u010dase, ktor\u00fd mu najviac vyhovuje a z\u00e1rove\u0148 do prev\u00e1dzky privedie nov\u00fdch potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/p>\n<p>Pr\u00edklady slu\u017eieb doru\u010denia na v\u00fddajn\u00e9 miesto:<\/p>\n<ul>\n<li>Z\u00e1sielkov\u0148a<\/li>\n<li>Depo<\/li>\n<li>DPD \u2013 sie\u0165 Pickup<\/li>\n<li>GLS Parcelshop<\/li>\n<li>DHL Parcelshop<\/li>\n<li>SPS Parcelshop<\/li>\n<\/ul>\n<p>Samostatnou mo\u017enos\u0165ou je doru\u010denia z\u00e1sielky na po\u0161tu, ktor\u00e1 je vyu\u017e\u00edvan\u00e1 v\u010faka svojej \u0161irokej sieti pobo\u010diek po celom Slovensku. V tom pr\u00edpade si m\u00f4\u017ee z\u00e1kazn\u00edk zvoli\u0165 vydanie priamo na pobo\u010dke, pr\u00edpadne v automatizovanom Bal\u00edkoBOXe.<\/p>\n<p>Pr\u00e1ve samoobslu\u017en\u00e9 boxy zaznamen\u00e1vaj\u00fa rast\u00facu popularitu u z\u00e1kazn\u00edkov. Ide o strategicky umiestnen\u00e9 schr\u00e1nky, sl\u00fa\u017eiace na vyzdvihnutie tovaru. M\u00f4\u017eu by\u0165 umiestnen\u00e9 v interi\u00e9ri, predov\u0161etk\u00fdm v obchodn\u00fdch centr\u00e1ch, alebo v exteri\u00e9ri, pri\u010dom zvy\u010dajne s\u00fa v bl\u00edzkosti strategick\u00e9ho miesta s vy\u0161\u0161ou koncentr\u00e1ciou \u013eud\u00ed (obchodn\u00e9 re\u0165azce a pod). Zn\u00e1me s\u00fa napr\u00edklad AlzaBOXy, spomenut\u00e9 Bal\u00edkoBOXy Slovenskej po\u0161ty, Z-Box Z\u00e1sielkovne, ktor\u00e1 ich pr\u00e1ve implementuje.<\/p>\n<h2 class=\"western\">Logistika<\/h2>\n<p>Logistika cel\u00e9ho procesu mus\u00ed by\u0165 prisp\u00f4soben\u00e1 prepravn\u00fdm partnerom e-shopu, prev\u00e1dzkov\u00fdm mo\u017enostiam e-shopu a o\u010dak\u00e1vaniam z\u00e1kazn\u00edkov, o sp\u00f4sobe a d\u013a\u017eke vybavenia z\u00e1sielky. <\/p>\n<p>Naj\u010dastej\u0161ie formy doru\u010dovania z poh\u013eadu \u010dasu s\u00fa nasledovn\u00e9:<\/p>\n<ul>\n<li>Objednanie a doru\u010denie v rovnak\u00fd de\u0148 (niekedy e\u0161te u\u017e\u0161ie \u0161pecifikovan\u00e9 v r\u00e1mci hod\u00edn, napr\u00edklad doru\u010denie do 2 hod\u00edn vo ve\u013ek\u00fdch mest\u00e1ch)<\/li>\n<li>Objednanie a doru\u010denie na nasleduj\u00faci de\u0148<\/li>\n<li>Objednanie a doru\u010denie behom 2-5 pracovn\u00fdch dn\u00ed<\/li>\n<\/ul>\n<p>Z poh\u013eadu logistiky ide o viacvrstvov\u00fd syst\u00e9m, do ktor\u00e9ho vstupuj\u00fa procesy ka\u017ed\u00e9ho partnera. V r\u00e1mci z\u00e1kladn\u00e9ho \u010dlenenia ide o nasledovn\u00e9 \u010dinnosti rozdelen\u00e9 medzi e-shop a prepravn\u00fa spolo\u010dnos\u0165:<\/p>\n<p><strong>E-shop:<\/strong><\/p>\n<ul>\n<li>objedn\u00e1vanie a skladovanie tovaru,<\/li>\n<li>prijatie a vychystanie objedn\u00e1vky, <\/li>\n<li>exped\u00edcia z\u00e1sielok na prepravcu.<\/li>\n<\/ul>\n<p><strong>Prepravca:<\/strong><\/p>\n<ul>\n<li>prebranie z\u00e1sielky,<\/li>\n<li>spracovanie z\u00e1sielky na doru\u010dovanie,<\/li>\n<li>doru\u010denie z\u00e1sielky na adresu \/ v\u00fddajn\u00e9 miesto.<\/li>\n<\/ul>\n<p>Tak\u00e9to rozdelenie b\u00fdva naj\u010dastej\u0161ou formou spolupr\u00e1ce e-shopu s prepravn\u00fdmi spolo\u010dnos\u0165ami. \u010eal\u0161ou mo\u017enos\u0165ou je outsourcing celkovej logistiky fulfillmentovou firmou, pr\u00edpadne predaj r\u00f4znymi formami cez marketplace a podobne.<\/p>\n<div class=\"info-box\">\n<p>\n<span class=\"fa fa-info\" aria-hidden=\"true\"><\/span>\n<\/p>\n<p><b>Posielajte z\u00e1sielky priamo zo svojho \u00fa\u010dtovn\u00e9ho a skladov\u00e9ho programu.<\/b><\/p>\n<p>Pozrite sa, <a href=\"https:\/\/www.money.sk\/e-shopy\/\">\u010do pre v\u00e1s dok\u00e1\u017ee Money S3<\/a> a nechajte si urobi\u0165 kr\u00e1tku uk\u00e1\u017eku.<\/p>\n<\/div>\n<h2 class=\"western\">Sledovanie z\u00e1sielok<\/h2>\n<p>V s\u00fa\u010dasnosti je \u0161tandardom, \u017ee z\u00e1kazn\u00edk o\u010dak\u00e1va \u010do najviac inform\u00e1ci\u00ed o doru\u010den\u00ed svojej z\u00e1sielky. Syst\u00e9my sledovania z\u00e1sielok obsahuj\u00fa kompletn\u00e9 \u00fadaje o pohybe z\u00e1sielky od jej prijatia v bode A, a\u017e po fin\u00e1lne dodanie z\u00e1kazn\u00edkovi. Trackingy m\u00f4\u017eu by\u0165 pas\u00edvne, kedy si z\u00e1kazn\u00edk s\u00e1m vyh\u013ead\u00e1va, v akom \u0161t\u00e1diu prepravy je aktu\u00e1lne jeho z\u00e1sielka, alebo akt\u00edvne, kedy z\u00e1kazn\u00edk zo syst\u00e9mu dost\u00e1va pravideln\u00e9 notifik\u00e1cie o stave svojej z\u00e1sielky na email, cez mobiln\u00fa aplik\u00e1ciu, alebo prostredn\u00edctvom SMS.<\/p>\n<p>Samostatnou t\u00e9mou je umo\u017enenie zmeny term\u00ednu alebo adresy doru\u010denia po\u010das procesu doru\u010dovania.<\/p>\n<p>Zv\u00fd\u0161enie spokojnosti z\u00e1kazn\u00edkov pri type doru\u010dovania na adresu je mo\u017en\u00e9 v\u010faka zav\u00e1dzaniu hodinov\u00fdch \u010dasov\u00fdch slotov o\u010dak\u00e1van\u00e9ho doru\u010denia z\u00e1sielky.<\/p>\n<p>Pre sledovanie z\u00e1sielok si prepravn\u00e9 spolo\u010dnosti vyvinuli vlastn\u00e9 online softv\u00e9ry, ktor\u00e9 s\u00fa prepojite\u013en\u00e9 na trackingov\u00e9 syst\u00e9my patnerov (ak sa doru\u010duje napr\u00edklad prostredn\u00edctvom kuri\u00e9rskych spolo\u010dnost\u00ed na adresu).<\/p>\n<h2 class=\"western\">Doprava zdarma<\/h2>\n<p>Prieskum Journal of Business Logistics z roku 2019 uv\u00e1dza, \u017ee miera spokojnosti z\u00e1kazn\u00edkov v spojen\u00ed s doru\u010dovan\u00edm sa odv\u00edja od nasledovn\u00fdch bodov, v tomto porad\u00ed d\u00f4le\u017eitosti:<\/p>\n<ol>\n<li>poplatok za doru\u010denie,<\/li>\n<li>r\u00fdchlos\u0165 doru\u010denia,<\/li>\n<li>\u010dasov\u00fd slot doru\u010denia,<\/li>\n<li>d\u00e1tum doru\u010denia,<\/li>\n<li>mo\u017enos\u0165 v\u00fdberu denn\u00e9ho \/ ve\u010dern\u00e9ho doru\u010denia.<\/li>\n<\/ol>\n<p>Do o\u010dak\u00e1van\u00ed vstupuje aj typ tovaru z poh\u013eadu segmentu, majetkov\u00e9 pomery i kult\u00farne normy a sp\u00f4sob \u017eivota. Posledn\u00e9 menovan\u00e9 s\u00fa d\u00f4le\u017eit\u00e9 v kontexte rast\u00faceho medzin\u00e1rodn\u00e9ho doru\u010dovania a n\u00e1rastu e-commerce ako tak\u00e9ho.<\/p>\n<p>O tom, \u010di pon\u00faka\u0165 dopravu zdarma a ak \u00e1no, \u010di ako \u0161tandard, alebo ako \u0161peci\u00e1lny benefit (a ako n\u00e1sledne nastavi\u0165 cenotvorbu) sa ved\u00fa dlh\u00e9 diskusie, do ktor\u00fdch vstupuj\u00fa poznatky behavior\u00e1lnej ekon\u00f3mie a psychol\u00f3gie rozhodovania.<\/p>\n<p>V j\u00fali 2020 prebehol na Slovensku prieskum na vzorke 500 \u013eud\u00ed, kde sa zis\u0165ovali o\u010dak\u00e1vania a hodnotenia ponuky bezplatn\u00e9ho doru\u010denia. Viac ako tretina op\u00fdtan\u00fdch dopravu zdarma o\u010dak\u00e1va \u2013 14,2% v\u017edy a 32,5% u v\u00e4\u010d\u0161iny objedn\u00e1vok. Takmer 50% respondentov uviedlo, \u017ee s\u00edce tak\u00fdto benefit neo\u010dak\u00e1vaj\u00fa, ale pote\u0161\u00ed ich. Iba necel\u00e9 percento nerie\u0161ilo poplatky za dopravu. (zdroj: Z\u00e1sielkov\u0148a) Pre porovnanie, na z\u00e1klade prieskumu vy\u0161li u franc\u00fazskeho obyvate\u013estva o\u010dak\u00e1vania ve\u013emi podobne: v\u00e4\u010d\u0161ina nakupuj\u00facich o\u010dak\u00e1va free delivery pod\u013ea sumy tovaru a a\u017e tretina o\u010dak\u00e1va bezplatn\u00fa dopravu bez oh\u013eadu na objem objedn\u00e1vky.<\/p>\n<p><strong>Autor:<\/strong><\/p>\n<p>Z\u00e1sielkov\u0148a \u2013 odborn\u00edci na odosielanie a doru\u010dovanie. Prev\u00e1dzkuj\u00fa najviac v\u00fddajn\u00fdch miest v \u010cesku a na Slovensku. So Z\u00e1sielkov\u0148ou ne\u010dak\u00e1te, \u0161etr\u00edte peniaze a m\u00e1te maxim\u00e1lne pohodlie.<\/p>\n<p><strong>Web:<\/strong> <a href=\"https:\/\/www.packeta.sk\/\">https:\/\/www.packeta.sk\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Druhy dopravy na e-shope Medzi z\u00e1kladn\u00e9 druhy dopravy a vyzdvihnutia tovaru z e-shopu patria: Doru\u010denie kuri\u00e9rom na adresu Doru\u010denie na po\u0161tu Doru\u010denie na v\u00fddajn\u00e9 miesta &#8230;<\/p>\n","protected":false},"author":2,"featured_media":12144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5,34],"tags":[636,59,231],"class_list":["post-12143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikanie","category-sklady-a-logistika","tag-doprava","tag-e-shop","tag-logistika"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/12143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/comments?post=12143"}],"version-history":[{"count":1,"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/12143\/revisions"}],"predecessor-version":[{"id":13321,"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/12143\/revisions\/13321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/media\/12144"}],"wp:attachment":[{"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/media?parent=12143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/categories?post=12143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.money.sk\/novinky-a-tipy\/wp-json\/wp\/v2\/tags?post=12143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}